How to Rock Social Media in 30 Minutes a Day #Infographic
This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot.
It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.
And in 30 minutes a day you have managed a 6 channel social media strategy!
So how should you allocate your time on each channel? Well the infographic breaks the recommended 30 minutes down as follows:
#Twitter – Allocate approximately 10 minutes a day to Twitter for responding to any brand mentions and retweets, scheduling new messages, and share content of industry influencers.
#Facebook – Allot approximately 6 minutes a day to respond to comments, like content from clients and/or industry leaders, and share highly visual content (videos and pictures) because they have the highest engagement rate.
#LinkedIn – Designate 6 minutes a day to share content or news on your company profile, share new content and join discussions in relevant industry groups, and ask questions on your company profile and in groups.
#Pinterest – Assign approximately 4 minutes a day to pinning any new and relevant company content, repin relevant pins from industry influencers and respond to comments on your pins.
#Google+ – Allocate as little as 2 minutes a day to posting new content on your Google+ company page and asking your followers questions.
#Instagram – Set aside around 2 minutes a day to share behind the scene photos of your company, new visual content you have created, and inspiring quotes.


Using Social Media as a Customer Service Tool: Infographic

Using Social Media as a Customer Service Tool: Infographic.

Social Media Customer Service Infographic
Using Social Media as a #Customer Service Tool: #Infographic
By 2014, refusing to communicate with customers via social channels will be as harmful as ignoring #emails or phone calls is today.
In addition, the infographic explains how social media has changed how companies measure the success of their social media strategy.

SO! What? SOcial

A recent study by Pew Research Centre discovered that on social media marketing sites such as Facebook, Twitter and Pinterest female usage exceeds that of men. Why? Because social media has always been more favourable to female users.

What do you think this mean for internet marketers? Are you surprised by the statistics from this infographic?The Women of Social Media Infographic

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