The debate over whether or not press releases distributed over a commercial newswire like PR Newswire have a positive effect on SEO has raged for years, resulting in confusion over whether or not using press releases to build visibility for a web site in search engines is an effective tactic.
Years ago, sending out press releases with embedded anchor text links rewarded the issuer of the press release with dozens – if not hundreds – of backlinks. In many cases, the associated web site was catapulted to the top of the search engine results pages and voila, a popular tactic was born.
Since then, search engines have become more intelligent, and even more focused on their users. Google’s updates (especially Panda and Penguin) have focused on winnowing out poor quality content. Many of the press releases that are created link-building tactics don’t pass muster in the engines’ ongoing evaluation of…
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