Bingo! The best marketers really try to find those intersections where audience value aligns with company value
The unfortunate truth is that most people reading this will think that I’m referring to a white paper or an article. Not really. It may, but content is really used here in the context of the information you’re trying to deliver to your audience. There are many styles and a growing number of formats, but the point is to add value to the life of your audience. The good news is that many people already see this and understand that the objective is now placed on the audience and not you.
I believe the best marketers really try to find those intersections where audience value aligns with company value. Bingo!
The reality is that what a brand says to their audience (content) is equally important as how they say it (creative) and both are probably more important than where it is said (channel). I understand…
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