Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally

TechCrunch

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile advertising business with more products.

Twitter is kicking off the global rollout of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if they’re already installed, via a deep link. Along with that, Twitter’s unveiling new cost-per-app-click pricing for the unit and a dashboard to track usage.

CPAC pricing basically means a publisher will only be charged when a user actually goes to the App Store or Google Play from the ad, or when the user opens the app directly from Twitter.

Mobile app install ads have been running in beta on Twitter since April this year, and the company has been talking about them for much longer.

Twitter is not the…

View original post 446 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s