7 TOP TOOLS TO CREATE STUNNING VISUAL CONTENT
August 27, 2015
Visual content is a key ingredient in any marketing recipe. Without it your marketing strategy is going to be a little bland and colourless.
Before you start getting creative, however, you need to ask yourself a few questions so you can produce content that’s effective, engaging and hopefully encourages social shares. You only have a few seconds to snag someone’s attention so you need to make an impact:-
- who is your target audience (buying personas)?
- what are they likely to find most appealing?
- where are you going to use your visual content? (This will help you decide whether to create a quick 15-second video or an infographic, for example.)
Once you’ve got the answers clear in your mind, you can start thinking about what sort of visual content to produce:-
- an image (motivational quotation, meme, screenshot)
- a short, snappy video to engage followers on Instagram or Twitter
- explainer videos or marketing tutorials
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